Skål Europe Academy Presents: Lead the Change

A Global Workshop Series on Sustainable Tourism, Events & Hospitality

Skål Europe is proud to unveil a new initiative within the framework of the Skål Europe Academy, our dedicated learning platform created to support professional excellence and innovation across the tourism industry.

In a time when sustainability is no longer optional but essential, we invite Skål members from around the world to participate in an exciting and transformative program:

🎓 “Lead the Change – Sustainable Development for Tourism, Events & Hospitality”

This online workshop series brings together deep insights, practical tools, and a community of like-minded professionals ready to grow, adapt, and lead with purpose.

From social inclusion to digital innovation, from standards to local impact — each workshop empowers you to turn principles into action and create real value for your guests, your team, and your destination.

🌟 Why Join the Series?

In today’s rapidly evolving travel landscape, standing still means falling behind. The “Lead the Change” series is your chance to move forward with clarity and confidence.

Each 90-minute workshop is expertly designed to help you:

✅ Build a practical foundation in sustainable tourism
✅ Understand the latest tools, certifications, and best practices
✅ Reflect critically on your business or destination model
✅ Gain hands-on strategies that work in real life
✅ Feel part of a global network of changemakers in Skål

And the best part?
This professional training is accessible and affordable — especially for Skål members!

💶 Affordable & Exclusive for Skål Members

Standard workshop price: €39.90
Skål member price: Only €19.95
Use promo code Skal2025 at checkout to access your 50% discount.

All payments via PayPal are automatically converted to your local currency.
(Minor variations may apply due to exchange rates.)

Whether you join one session or all seven, this is an investment in your future.

📅 The Complete Workshop Series – Part of Skål Europe Academy

You can attend individual workshops or follow the full series as a progressive curriculum. Each session is self-contained, interactive, and outcome-oriented.

🗓 2025 Workshop Calendar

July 16 – How Social Sustainability Boosts Your Tourism Business
August 20 – Sustainability Standards & Certifications: What Matters and Why
September 17 – Tourism’s Impact: Maximizing the Good, Minimizing the Harm
October 15 – People, Planet, Profit: From Theory to Action
November 19 – Navigating Laws, Rights & Policies in Sustainable Tourism
December 17 – Digital Tools & Insights for Sustainable Experiences
January 14 – From Insight to Innovation: Designing Sustainable Offers

Each date is a chance to connect, grow, and lead.

🔍 Featured Session: July 16

How Social Sustainability Boosts Your Tourism Business

Social sustainability is about people — your staff, your guests, your local community. It’s not just a moral obligation, it’s a smart business strategy.

In this session, you’ll learn how to:

Make small operational changes that drive big impact
Strengthen guest satisfaction through meaningful experiences
Create better work environments that attract and retain talent
Connect your brand with authentic local stories and values

Through inspiring real-life case studies, peer exchanges, and simple action planning, you’ll leave with tangible takeaways that require no large investments — just new thinking.

👉 Ideal for anyone running a hotel, tour company, event agency, or local DMO.

🎤 Meet Your Expert Facilitator: Stefan Pettersson

Stefan is not only a globally respected tourism strategist and place branding expert — he’s also a long-time member of Skål International and a passionate advocate for sustainability with personality.

As co-founder of GAMENG, a Swedish consultancy at the intersection of tourism, sustainability, and creative facilitation, Stefan brings:

20+ years of global experience
A track record of empowering destinations and small businesses
An engaging, hands-on teaching style grounded in results
The ability to turn complexity into clarity — with a bit of flair

His workshops are known for their energy, interactivity, and lasting impact.

🧭 About the Skål Europe Academy

Launched to support the continuous growth of our members, the Skål Europe Academy is a space for learning, exchange, and transformation. It reflects Skål’s unique positioning as a global professional network committed to ethical, innovative, and forward-thinking tourism.

The Academy offers curated content — from webinars to certifications — that supports your personal development while strengthening the value Skål brings to the industry.

This new “Lead the Change” series is a flagship project of the Academy in 2025.