![Ideas and Experiences Worth Sharing What are you doing that others could learn from? Every day, Skål members develop solutions, introduce new practices, experiment with technology, improve the sustainability of their activities and contribute to the communities and destinations in which they operate. Some are major projects. Others are small changes that work. Many contain ideas and experiences that deserve to travel further. The Skål Europe Awards 2026 invite members to bring these experiences forward, giving Skål Europe an opportunity to discover what is happening across our network, recognise significant achievements and, most importantly, share knowledge that may be valuable to others. The 2026 Awards include three areas of recognition. Sustainability Awards Sustainability is increasingly part of the everyday reality of tourism. The Skål Europe Sustainability Awards 2026 recognise members involved in initiatives and practices that contribute to more sustainable tourism, creating value for businesses, communities, destinations and the environment. The Awards continue an established Skål Europe initiative while remaining open to different approaches, different scales and different stages of development. What matters is the experience behind the initiative, what has been achieved and what others may be able to learn from it. [Discover the Skål Europe Sustainability Awards 2026] Tourism Technology Awards Technology is transforming tourism, but technology alone is not the objective. The Skål Europe Tourism Technology Awards 2026 look for practical applications of technology that address real needs, create opportunities, improve experiences or help tourism organisations and professionals work better. Solutions do not need to be complex or based on the latest technological trend to be valuable. What matters is what the technology makes possible. [Discover the Skål Europe Tourism Technology Awards 2026] Special Awards Some contributions deserve recognition precisely because they do not fit easily into predefined categories. The Skål Europe Special Awards 2026 provide an opportunity to recognise people, initiatives, achievements and contributions of particular significance to tourism and to the values represented by Skål. They allow us to look beyond standard categories and acknowledge contributions that deserve particular attention. [Discover the Skål Europe Special Awards 2026] The Member at the Centre The Skål Europe Awards are about our members and their professional experience. Members may bring forward work developed individually, within their companies or organisations, together with colleagues and partners, or as part of wider initiatives. The purpose is not to appropriate collective achievements, but to give members an opportunity to bring valuable experiences from their professional world into the Skål network. Participation does not begin with the question, “Can I win?” It begins with a different question: “Is there something in this experience that could be useful to others?” If the answer is yes, we would like to know about it. From Recognition to Knowledge Sharing The Awards are an opportunity to recognise excellence, but recognition is only part of their purpose. Every serious initiative contains experience. Sometimes its greatest value is found in a result; sometimes in an original idea, an unexpected solution, a lesson learned or an approach that could be adapted elsewhere. Throughout the Awards programme, Skål Europe will therefore seek opportunities to give participating initiatives greater visibility through articles, interviews and other editorial content. Where an experience can contribute to wider professional learning, participants may also be invited to present their work through the Skål Europe Academy, creating further opportunities for dialogue and exchange among members. In this way, an idea developed in one business, destination or country can inspire professionals elsewhere. Help Good Ideas Travel The strength of an international professional network lies not only in whom we know, but also in what we can learn from one another. The Skål Europe Awards provide a platform for members to make their experience visible, discover what their colleagues are doing and contribute practical knowledge to the wider Skål community. The Skål Europe Awards 2026 will be presented during the Skål Europe Annual General Assembly, scheduled to take place in November 2026. The date and location will be announced separately. Detailed information about participation, submissions and the individual areas of recognition is available through the Sustainability Awards, Tourism Technology Awards and Special Awards pages. Whatever the scale of your initiative, if you believe there is something in your experience that other tourism professionals could learn from, we would like to hear about it. Bring your experience. Share your ideas. Help good ideas travel.](https://www.skaleurope.org/wp-content/uploads/2026/08/European-Awards-2026-001-1672x500.jpg)
SKAL EUROPE
Connecting Tourism. Sharing Knowledge. Shaping the Future.
Europe is the birthplace of Skål International.
Today, Skål Europe is more than the largest Area Committee within Skål International. It is a European platform where tourism professionals, Clubs and institutions come together to exchange knowledge, develop new ideas, build partnerships and promote a tourism industry that is innovative, competitive and regenerative.
Through education, thought leadership, sustainability initiatives and international collaboration, Skål Europe supports its Members while contributing to the long-term development of tourism across Europe.
SKAL Europe HOT topics
SKAL Europe upcoming events
Latest posts
Skål Europe Special Awards 2026
Recognising Those Who Make Skål Stronger Every organisation is shaped by people who decide to contribute something more. They create […]
Skål Europe Tourism Technology Awards 2026
Second Edition In 2026, the Skål Europe Tourism Technology Awards return for their second edition. Technology is changing tourism at […]
Skål Europe Sustainability Awards 2026 – Sixth Edition
In 2026, the Skål Europe Sustainability Awards reach their sixth edition. Over the years, the Awards have provided Skål members […]
Skål Europe Awards 2026: How to participate
The Skål Europe Awards 2026 are designed to discover, recognise and share the ideas, experiences and achievements of members across […]
![Ideas and Experiences Worth Sharing What are you doing that others could learn from? Every day, Skål members develop solutions, introduce new practices, experiment with technology, improve the sustainability of their activities and contribute to the communities and destinations in which they operate. Some are major projects. Others are small changes that work. Many contain ideas and experiences that deserve to travel further. The Skål Europe Awards 2026 invite members to bring these experiences forward, giving Skål Europe an opportunity to discover what is happening across our network, recognise significant achievements and, most importantly, share knowledge that may be valuable to others. The 2026 Awards include three areas of recognition. Sustainability Awards Sustainability is increasingly part of the everyday reality of tourism. The Skål Europe Sustainability Awards 2026 recognise members involved in initiatives and practices that contribute to more sustainable tourism, creating value for businesses, communities, destinations and the environment. The Awards continue an established Skål Europe initiative while remaining open to different approaches, different scales and different stages of development. What matters is the experience behind the initiative, what has been achieved and what others may be able to learn from it. [Discover the Skål Europe Sustainability Awards 2026] Tourism Technology Awards Technology is transforming tourism, but technology alone is not the objective. The Skål Europe Tourism Technology Awards 2026 look for practical applications of technology that address real needs, create opportunities, improve experiences or help tourism organisations and professionals work better. Solutions do not need to be complex or based on the latest technological trend to be valuable. What matters is what the technology makes possible. [Discover the Skål Europe Tourism Technology Awards 2026] Special Awards Some contributions deserve recognition precisely because they do not fit easily into predefined categories. The Skål Europe Special Awards 2026 provide an opportunity to recognise people, initiatives, achievements and contributions of particular significance to tourism and to the values represented by Skål. They allow us to look beyond standard categories and acknowledge contributions that deserve particular attention. [Discover the Skål Europe Special Awards 2026] The Member at the Centre The Skål Europe Awards are about our members and their professional experience. Members may bring forward work developed individually, within their companies or organisations, together with colleagues and partners, or as part of wider initiatives. The purpose is not to appropriate collective achievements, but to give members an opportunity to bring valuable experiences from their professional world into the Skål network. Participation does not begin with the question, “Can I win?” It begins with a different question: “Is there something in this experience that could be useful to others?” If the answer is yes, we would like to know about it. From Recognition to Knowledge Sharing The Awards are an opportunity to recognise excellence, but recognition is only part of their purpose. Every serious initiative contains experience. Sometimes its greatest value is found in a result; sometimes in an original idea, an unexpected solution, a lesson learned or an approach that could be adapted elsewhere. Throughout the Awards programme, Skål Europe will therefore seek opportunities to give participating initiatives greater visibility through articles, interviews and other editorial content. Where an experience can contribute to wider professional learning, participants may also be invited to present their work through the Skål Europe Academy, creating further opportunities for dialogue and exchange among members. In this way, an idea developed in one business, destination or country can inspire professionals elsewhere. Help Good Ideas Travel The strength of an international professional network lies not only in whom we know, but also in what we can learn from one another. The Skål Europe Awards provide a platform for members to make their experience visible, discover what their colleagues are doing and contribute practical knowledge to the wider Skål community. The Skål Europe Awards 2026 will be presented during the Skål Europe Annual General Assembly, scheduled to take place in November 2026. The date and location will be announced separately. Detailed information about participation, submissions and the individual areas of recognition is available through the Sustainability Awards, Tourism Technology Awards and Special Awards pages. Whatever the scale of your initiative, if you believe there is something in your experience that other tourism professionals could learn from, we would like to hear about it. Bring your experience. Share your ideas. Help good ideas travel.](https://www.skaleurope.org/wp-content/uploads/2026/08/European-Awards-2026-001-768x432.jpg)
Skål Europe Awards 2026
Ideas and Experiences Worth Sharing What are you doing that others could learn from? Every day, Skål members develop solutions, […]
Across Borders, Through Friendship: The Skål Alpine Golf Challenge 2026
The 8th Skål Alpine Golf Challenge comes to Zell am See from 18 to 20 October 2026, continuing a travelling […]
Ecoluxury Fair 2026: Rethinking Excellence in Tourism
Rome will once again bring together the worlds of high-end travel and sustainability at Ecoluxury Fair, taking place on 12–13 […]
IFTM 2026: Exploring the Value of Travel
15-17 September 2026 | Paris, Porte de Versailles, Hall 1 Every year, IFTM (International & French Travel Market) brings together […]
Children at the Frontline of Climate Change: What the Evidence Tells Us About Our Shared Future
Climate Change: Beyond Opinion, Into Evidence Climate change is frequently discussed through political, economic, or ideological lenses. Yet the evidence […]
TTG Travel Experience 2026
Italy’s Premier Tourism Marketplace and a Meeting Point for the European Skål Community Every year, the European tourism industry gathers […]
Can Aviation Become Regenerative?
Why airlines may have a bigger role in the future of tourism than simply transporting passengers Aviation is often at […]
Aviation Within the Regenerative Tourism Ecosystem
Why connectivity, destinations and tourism share a common responsibility Part of the Skål Europe Editorial Series on Regenerative Tourism. 1. […]
Sustainability, ESG and Young Skål: A Snapshot of Initiatives Across Europe
As part of its commitment to supporting innovation, sustainability, and the next generation of tourism professionals, Skål Europe recently invited […]
Entry Exit System (EES): A New Chapter for European Travel and Tourism
The introduction of the European Union’s Entry/Exit System (EES) marks one of the most significant changes to travel procedures in […]
Skål International World Congress 2026: A Global Gathering in South Africa
From 29 September to 2 October 2026, tourism and hospitality professionals from around the world will meet in Nelson Mandela […]
Driving Change and Rejuvenation: Reflections from the Presidency of Skål Germany
After four years at the helm of Skål Germany, outgoing President Jo Jungwirth reflects on a mandate defined by transformation, […]
Hey there young professionals and students!
If you’re looking for a community that’s all about sustainable travel, tourism, and hospitality, then Skal Europe is the perfect fit for you. As a member, you’ll get access to exclusive events, workshops and networking opportunities that will help you grow your professional network and expand your knowledge of the industry.
Skal Europe for Clubs and Members
WHAT DO WE DO ?
- We provide free services and free inter-club activities to the Skal Europe community. See all the events here.
- We support Clubs, promote business, and create new relations among members. See Visit Europe with Skal.
- We offer Clubs a continental audience for their online activities and webinars. See all the News here.
- We provide European Young Skal with an international house, to be in touch with peers all over the continent. See Young Skal here.
WHO ARE WE ?
Skal Europe is the house for thousands of members who wish to promote themselves, their companies, and their destinations.
SKAL Europe in numbers
Members
3.322
Clubs
89
Countries
22
Market
500 ML
Services
Exclusive B2B
VEWS, Visit Europe With Skal, the exclusive B2B platform for Skal buyers and sellers.
Academy
Share internationally your online Club webinars, conferences, and other educational activity.
Direct Marketing
Direct mailings, advertising and social media supporting listings.
Surveys and Research
Original research and industry data to quickly recover from the pandemic crisis
Networking
Continental networking, meet your peers in both virtual and face to face events.
Trade Shows
Skal stand in most trade shows, meeting point, networking station, introduction to stakeholders