Europe's Voice of Tourism

Art and Culture, the new Skal category

Skal International is introducing a new category of “art and culture professionals”. This will bring several benefits to the association and its members, particularly in terms of membership growth, new opportunities, and best practices.

Art and culture professionals” refer to individuals who are involved in various aspects of the arts and cultural sector, including but not limited to artists, performers, curators, museum and gallery professionals, cultural event organizers, art educators, art administrators, and cultural policymakers. They contribute to the creation, preservation, promotion, and appreciation of artistic and cultural expressions across different disciplines.

Here’s how the new category will be a positive addition to the association:

  1. Membership Growth:
    • Attracting art and culture professionals diversifies the membership base, bringing in individuals with unique perspectives, experiences, and expertise.
    • It expands Skal’s reach to a wider network of creative individuals who are involved in the arts and cultural sectors.
    • Art and culture professionals will find value in joining Skal International to connect with like-minded individuals, expand their professional networks, and gain access to resources and opportunities within the tourism industry.
  2. Collaboration and Synergy:
    • The inclusion of art and culture professionals within Skal fosters collaboration between the tourism and cultural sectors, promoting cross-industry partnerships, destination development, and initiatives.
    • Skal members from the tourism industry can collaborate with art and culture professionals to develop tourism products and experiences that highlight local arts, heritage, and cultural offerings.
    • Joint projects and initiatives can help create a symbiotic relationship between the tourism and cultural sectors, leading to increased visitation to cultural sites, museums, galleries, and artistic events.
  3. New Opportunities:
    • Art and culture professionals offer unique insights and expertise on cultural tourism development, helping Skal members tap into this growing market.
    • Collaboration with art and culture professionals opens doors to new opportunities for Skal members, such as cultural festivals, art exhibitions, and artist-in-residence programs.
    • By engaging with art and culture professionals, Skal members can explore innovative ways to integrate arts and culture into tourism experiences, enhancing visitor engagement and satisfaction.
  4. Best Practices and Knowledge Sharing:
    • Art and culture professionals can contribute their expertise in areas such as event management, cultural preservation, audience engagement, and creative programming, providing valuable knowledge to Skal members.
    • Skal should facilitate the exchange of best practices between art and culture professionals and tourism industry professionals, fostering mutual learning and professional development.
    • Workshops, seminars, and panel discussions will be organized to share successful case studies, innovative approaches, and sustainable practices in combining art, culture, and tourism.
  5. Cultural Tourism Advocacy:
    • By engaging art and culture professionals, Skal International advocates for the importance of cultural tourism and its positive impact on local economies, community development, and cultural heritage preservation.
    • Skal will support and promote initiatives that encourage responsible cultural tourism practices, sustainable development of cultural sites, and the preservation of intangible cultural heritage.

In summary, introducing a new category of “art and culture professionals” within Skal International will enhance the association’s membership growth, provide new opportunities for collaboration and innovation, facilitate knowledge sharing, and strengthen advocacy efforts for sustainable cultural tourism.

By bridging the tourism and cultural sectors, Skal will play a vital role in fostering a symbiotic relationship that benefits both industries and contributes to the overall growth and development of Europe’s tourism landscape.