Europe's Voice of Tourism

EU Directive on Greenwashing

Free Online Webinar on Economic Sustainability: EU Directive on Greenwashing

In a world increasingly attuned to environmental concerns, discerning genuine sustainability efforts from mere greenwashing has become paramount. To shed light on this crucial issue, a free online webinar titled “EU Directive on Greenwashing” is slated for May 7th, 2024, at 3:00 p.m. CET.

Hosted under the aegis of the Time2Act project by Susana Leal from the Instituto Politécnico de Santarém, the webinar promises an enlightening exploration into the intricacies of greenwashing and the EU’s proactive stance in combating it.

Distinguished Lineup

The event boasts a lineup of esteemed speakers, including Tito Livio Mongelli, President of Skal Italy, who will deliver the introductory remarks. Key speakers Nicola Moscheni from Silverback and Corrado Carrubba from Safe Green will then take the virtual stage, offering invaluable insights into the nuances of greenwashing and environmental communication.

Crucial Topics

Attendees can anticipate a comprehensive discussion covering a spectrum of crucial topics:

  • Defining Greenwashing: Unpacking the concept and its implications for consumers and businesses alike.
  • Environmental Communication vs. Greenwashing: Drawing a clear demarcation between genuine sustainability efforts and deceptive practices.
  • EU Directive on Greenwashing: Delving into the contents, implementation timeline, and the anticipated impact on future business practices.
  • Real-world Examples: Examining the current landscape in Europe through illustrative case studies.

Interactive Engagement

A segment dedicated to Questions and Answers will provide attendees with an opportunity to engage directly with the panellists, fostering a dynamic exchange of ideas and insights.

Join the Conversation

In an era where corporate responsibility and environmental stewardship are under increasing scrutiny, staying informed is paramount. The “EU Directive on Greenwashing” webinar offers a prime opportunity to deepen understanding and foster meaningful dialogue around economic sustainability and environmental integrity.

Mark your calendars for May 7th, 2024, 3 PM CET and register now to secure your virtual seat at this illuminating event. Together, let us navigate the path towards a greener, more sustainable future.