15-17 September 2026 | Paris, Porte de Versailles, Hall 1
Every year, IFTM (International & French Travel Market) brings together the key players of the travel and tourism industry in France and beyond. As the leading B2B trade show dedicated to tourism, IFTM serves as a meeting point for professionals from the leisure, business travel, MICE, group travel, and travel technology sectors.
More than a trade show, IFTM has become an international platform where destinations, travel companies, industry leaders, innovators, and decision-makers come together to exchange ideas, build partnerships, and shape the future of travel.
The 2026 Theme: The Value of Travel
For its 2026 edition, IFTM has chosen a theme that speaks directly to the challenges and opportunities facing our industry:
“The Value of Travel: Together, Let’s Reveal What Creates Impact.”
At a time when tourism is evolving rapidly, the theme invites professionals to reflect on how value is created, managed, and shared across the travel ecosystem. The discussion is structured around three key pillars:
- Economic and territorial value, examining tourism’s contribution to destinations and local economies.
- Human, social and emotional value, recognizing travel’s role in connecting people, cultures, and communities.
- Sustainable and collective value, focusing on the long-term impact of tourism and the responsibility shared by all stakeholders.
The message is clear: travel remains a strategic lever for value creation, not only economically, but also socially and environmentally.
A Key Gathering for Tourism Professionals
IFTM offers a unique opportunity to meet industry professionals from across France and around the world. Over three days, participants can discover emerging trends, explore innovative solutions, attend conferences and workshops, and engage in meaningful discussions about the future of tourism.
For travel professionals, it is an opportunity to strengthen existing relationships, develop new business opportunities, and gain valuable insights into the changing expectations of travellers and destinations alike.
Meet SKÅL at IFTM
SKÅL International members attending IFTM are warmly invited to visit the SKÅL Paris stand, which will serve as a meeting point throughout the exhibition.
The stand will be open to all SKÅL members visiting the show, providing an excellent opportunity to network with fellow members, exchange ideas, and discover ongoing SKÅL initiatives.
In addition, SKÅL Paris has a limited number of entry badges available for members wishing to attend the event.
Members interested in obtaining a badge or learning more about SKÅL’s presence at IFTM are encouraged to contact Laurent Queige, President, SKÅL Paris
A Word from Laurent Queige
“IFTM is one of the most important meeting places for tourism professionals in France and Europe. This year’s focus on the value of travel resonates strongly with SKÅL’s commitment to responsible, sustainable and meaningful tourism. We look forward to welcoming SKÅL members to the SKÅL Paris stand and creating opportunities for dialogue, collaboration and friendship throughout the event.“
Join Us in Paris
As the tourism industry continues to adapt to global challenges and new opportunities, IFTM 2026 promises to be an essential event for professionals seeking inspiration, partnerships, and fresh perspectives.
Whether you are a destination representative, tour operator, hotelier, travel advisor, technology provider, or tourism leader, IFTM offers a unique opportunity to engage with the people and ideas shaping the future of travel.
We look forward to seeing you in Paris from 15 to 17 September 2026.
