Skål International will once again have a strong presence at FITUR Madrid, one of the world’s leading international tourism trade fairs, taking place from 21 to 24 January 2026. Skål members are warmly invited to visit the Skål Stand (10A14) and take part in a week of networking, business exchange, and international friendship.
Why FITUR Matters
FITUR is a key global meeting point for the tourism industry, bringing together tourism boards, destinations, airlines, hotel groups, tour operators, technology providers, and travel professionals from across the world. It plays a particularly strategic role for:
- Southern Europe and the Mediterranean
- Latin America
- Spain’s key inbound and outbound markets
- Growing links with Africa, the Middle East, and Asia
As a bridge between Europe and the Americas, FITUR is uniquely positioned to foster cross-continental partnerships, making it an essential event for Skål members engaged in international tourism, hospitality, and destination development.
Visit the Skål Stand – Hall 10, Stand 10A14
The Skål Stand will serve as a meeting hub for members, offering a welcoming space to reconnect, exchange ideas, and strengthen professional relationships in the true Skål spirit. Whether you are attending FITUR for business development, market insights, or networking, the Skål Stand is the ideal place to meet fellow Skålleagues from around the world.
Special Accommodation Offer by Skål International Madrid
To facilitate participation, Skål International Madrid has secured a special accommodation offer for Skål members at Hotel Chamartín The One, conveniently located and well connected to IFEMA.
Accommodation rates (bed & breakfast, minimum 2 nights):
- Double room for single use: €170 + VAT per night
- Double / Twin room: €190 + VAT per night
Bookings must be made through Director José Luis Quintero, with payment settled directly with the hotel.
Meet Together – Skål International Celebration
Skål members are also invited to the Meet Together Skål International Celebration, taking place on 22 January 2026 at 21:00 at Hotel Chamartín The One.
- Price: €50 per person
- Payment: Directly to Skål International Madrid at the event entrance
This informal evening will offer a perfect opportunity to connect, celebrate, and reinforce Skål’s global friendships during one of the industry’s most important trade shows.
Join Us in Madrid
FITUR 2026 represents a unique opportunity to engage with key tourism markets, strengthen international networks, and promote Skål values on a global stage. We encourage all Skål members attending FITUR to visit the Skål Stand, take advantage of the special hotel offer, and join the Meet Together celebration.
For bookings and further information, please contact Director José Luis Quintero as soon as possible.
