Italy’s Premier Tourism Marketplace and a Meeting Point for the European Skål Community
Every year, the European tourism industry gathers at a number of major trade events that help shape business relationships, market trends and future opportunities. Among these, TTG Travel Experience, taking place from 14 to 16 October 2026 at the Rimini Expo Centre, has established itself as Italy’s leading B2B tourism marketplace and one of the most influential tourism exhibitions in the Mediterranean region.
For more than six decades, TTG Travel Experience has brought together the full spectrum of the travel industry. National and regional tourism organisations, destinations, tour operators, travel agencies, airlines, hospitality companies, technology providers, transport operators and innovative tourism businesses meet to exchange ideas, develop partnerships and explore new commercial opportunities.
For companies seeking to strengthen their presence in the Italian market, TTG represents an exceptional opportunity. Italy remains one of Europe’s largest outbound and inbound tourism markets, making the exhibition a strategic platform for establishing new business relationships and reinforcing existing ones. At the same time, the international profile of the event creates valuable opportunities for collaboration across Europe and beyond.
Recognising the importance of this marketplace, Skål International will once again be represented through a dedicated stand coordinated by Skål Roma. More than an exhibition space, the stand will serve as a meeting point for Skål members from across Europe, providing a welcoming environment where professionals can connect throughout the three-day event.
European members attending TTG are invited to use the stand as a shared base for networking, informal meetings and professional exchanges. Whether welcoming business partners, introducing prospective members, arranging appointments or simply reconnecting with fellow Skålleagues, the stand reflects one of the fundamental strengths of our organisation: creating business opportunities through trusted professional relationships.
The presence of Skål at TTG also demonstrates the value of our European network. While business is increasingly global, successful partnerships continue to be built through personal connections, mutual trust and regular dialogue. International trade fairs remain among the most effective environments for developing these relationships, bringing together decision-makers from every segment of the tourism industry.
For European Clubs, TTG Travel Experience offers far more than access to the Italian market. It provides an opportunity to strengthen cross-border cooperation, exchange knowledge, discover innovative solutions and reinforce the spirit of friendship and professionalism that has characterised Skål International for more than ninety years.
We warmly encourage all European Skål members planning to attend TTG Travel Experience 2026 to visit the Skål stand, meet colleagues from across the continent and make the most of one of Europe’s most important annual tourism business events.
We look forward to welcoming you to Rimini from 14 to 16 October 2026.
