A Strategic Opportunity for Skål Europe and Its Members Tourism in Europe is evolving within an increasingly complex framework shaped by sustainability objectives, digital transformation, skills development, and European policy. For Skål Europe and its national clubs, this evolution represents not only a challenge but a strategic opportunity to reinforce leadership, relevance, […]
All about institutions
6 posts
Reflections from the International Tourism Forum – Milan, 23–24 January 2026 The 3rd International Tourism Forum, held in Milan on 23–24 January 2026 and organised under the auspices of the Italian Ministry of Tourism, offered an important opportunity to reflect on how tourism policy is being shaped for the coming decade. The […]
Legal and Policy Framework, and Key EU Initiatives Tourism, Sustainability and the Role of the European Union Tourism is not regulated as a standalone policy area under European Union law. Instead, the EU plays a supporting and coordinating role, complementing the actions of Member States while shaping the broader legal and economic […]
Across Europe, tourism institutions are becoming more influential — not only at the national level but also regionally and within the European Union itself. As strategies are debated and policies designed to guide the sector’s future, a fundamental question emerges: Is Skål International at the table where decisions are made? The experience […]
Skål Napoli at the Round Table on the Future of Tourism in Campania On February 24, 2025, the Villa Avellino Historical Residence in Pozzuoli (Naples) will host the Round Table “Towards the D.M.O.”, an event that brings together key tourism stakeholders in Campania to discuss the development of structured Destination Marketing Organizations […]
The Advanced Leadership Foundation, the World Tourism Organization (UNWTO) and the Incyde Foundation held on October 26 and 27 in Barcellona, a World Summit to discuss the future challenges facing the global economy in the short, medium, and long term, bringing together some of the most influential leaders and institutions to envision […]