A Strategic Opportunity for Skål Europe and Its Members
Tourism in Europe is evolving within an increasingly complex framework shaped by sustainability objectives, digital transformation, skills development, and European policy. For Skål Europe and its national clubs, this evolution represents not only a challenge but a strategic opportunity to reinforce leadership, relevance, and influence within the tourism ecosystem.
In this context, the EU Tourism Platform emerges as a key resource for Skål members who wish to stay informed, connected, and aligned with the future direction of European tourism.
A platform aligned with Skål’s European vision
Developed under the auspices of the European Commission, the EU Tourism Platform is designed as a central hub supporting the transition toward a tourism model that is more sustainable, resilient, digital, and people-focused.
These priorities closely mirror the values promoted by Skål Europe: professional excellence, international cooperation, ethical leadership, and responsible tourism. The platform helps translate European strategies into accessible knowledge, practical tools, and concrete opportunities for tourism professionals and associations.
Why this matters for Skål Europe and national clubs
For Skål Europe and its member clubs, engaging with the EU Tourism Platform means strengthening their role as:
- informed partners in dialogue with institutions,
- promoters of sustainable and high-quality tourism,
- connectors between education, policy, and industry,
- advocates for professional growth and skills development.
European-level decisions increasingly affect destinations, businesses, and professionals. Having direct access to policy updates, data, funding opportunities, and best practices allows Skål leaders to anticipate change, support members more effectively, and contribute meaningfully to the European tourism agenda.
Leadership perspectives from Skål Europe
Reflecting on the importance of engagement at the European level, Paolo Bartolozzi, President of Skål Europe, underlines the strategic value of the platform:
“For Skål Europe, being connected to the EU Tourism Platform means reinforcing our role as a knowledgeable and credible partner within the European tourism ecosystem. Access to timely information, policy direction, and opportunities allows our members to anticipate trends and actively contribute to shaping a more sustainable and resilient tourism industry.”
From a national and metropolitan perspective, Ramon Adillon Sastre, Vice President of Skål Europe and President of Skål Madrid, highlights the practical impact for clubs and professionals:
“The EU Tourism Platform offers real added value to Skål clubs and members. It connects European policy with local realities, supports professional development, and opens doors to cooperation and projects. For national clubs, it is a powerful tool to remain relevant, informed, and engaged in the future of tourism.”
Events and cooperation: turning strategy into action
The EU Tourism Platform also connects stakeholders to key European events where policy, education, and industry converge — spaces that naturally align with Skål’s mission of building bridges across the tourism sector.
Among the upcoming initiatives of interest to Skål Europe and its members:
Baltic Sea Tourism Forum 2026 (BSTF 2026)
📍 Helsingør, Denmark
📅 02/11/2026 – 03/11/2026
A strategic forum focused on sustainable tourism development, innovation, and regional cooperation.
EfVET Tourism Thematic Team Annual Event 2026
📍 Fasano, Puglia – Italy
📅 18/03/2026 – 21/03/2026
Theme: “Cultivating Excellence: from Local Tourism to International Cooperation”
A key event addressing skills, vocational education, and international collaboration — all essential for tourism quality and workforce development.
These initiatives reflect the same spirit of cooperation, professionalism, and forward-thinking leadership that Skål Europe promotes across its network.
Call to action: stay informed, stay connected
For Skål Europe, national clubs, and individual members, enrolling on the EU Tourism Platform is a simple but strategic step. It allows members to:
- stay continuously updated on European tourism developments,
- gain early visibility on initiatives and opportunities,
- strengthen Skål’s collective knowledge and influence,
- actively contribute to shaping the future of tourism in Europe.
