The introduction of the European Union’s Entry/Exit System (EES) marks one of the most significant changes to travel procedures in Europe in recent decades. Designed to modernise border management through the use of digital records and biometric identification, EES aims to enhance security while creating a more efficient framework for international travel.
As Europe prepares for its implementation, the tourism industry has a vital role to play in ensuring that travellers understand the new procedures and continue to enjoy a seamless visitor experience.
A Necessary Evolution of Border Management
The EES will replace traditional passport stamping for non-EU nationals travelling to the Schengen Area. By digitally recording entries and exits and using biometric data, the system will strengthen border controls, improve the monitoring of authorised stays, and support the transition towards more modern and efficient travel processes.
Recent research commissioned by the World Travel & Tourism Council (WTTC) shows that travellers generally support the objectives of the new system. Once informed about EES, most respondents recognise the benefits of stronger security and more efficient border procedures in the future. However, the research also reveals a significant lack of awareness among international visitors, highlighting the importance of communication and preparation.
The Tourism Industry Must Be Part of the Solution
The success of EES will not depend solely on technology or border authorities. It will also depend on how effectively information reaches travellers before they begin their journey.
Travel agents, tour operators, airlines, cruise companies, hotels, destination management organisations, and tourism associations all have a responsibility to help visitors understand what to expect. Clear information provided at the booking stage can reduce uncertainty, minimise delays, and improve the overall travel experience.
This is where the tourism sector can make a meaningful contribution.
The Role of Skål Europe
As the largest network of tourism professionals in Europe, Skål Europe is uniquely positioned to support the successful introduction of EES.
With members representing every segment of the travel and tourism industry, from hospitality and transport to travel agencies, destinations, and tourism services, Skål Europe can serve as a bridge between policymakers, industry stakeholders, and travellers.
Skål Europe supports initiatives that enhance both security and the quality of the visitor experience. At the same time, the organisation recognises the importance of ensuring that new procedures do not create unnecessary barriers to travel or undermine Europe’s competitiveness as a destination.
Through its extensive network, Skål Europe can contribute by:
- Raising awareness of EES among tourism professionals and travellers.
- Encouraging the dissemination of accurate and practical information.
- Sharing feedback from frontline tourism businesses with policymakers.
- Promoting best practices that reduce friction during implementation.
- Supporting a coordinated approach across European destinations.
Communication Will Determine Success
One of the clearest messages emerging from recent research is that travellers want information. Many potential visitors remain uncertain about the practical implications of EES and what will be required when entering or leaving the Schengen Area.
The tourism industry therefore has an opportunity to transform uncertainty into confidence. By providing clear guidance before departure and helping visitors understand the benefits of the new system, tourism professionals can help ensure a smoother transition for everyone involved.
Looking Ahead
Europe’s attractiveness as a destination has always depended on balancing security, accessibility, and exceptional visitor experiences. The Entry/Exit System is an important step towards modernising border management, but its success will ultimately be measured by how travellers experience it.
Skål Europe believes that collaboration is the key to achieving this balance. By bringing together public authorities, tourism organisations, and industry professionals, Europe can implement EES in a way that strengthens security while preserving the openness and hospitality that have made the continent one of the world’s most successful tourism destinations.
As the voice of tourism professionals across Europe, Skål Europe stands ready to contribute to this process and to support solutions that make travel safer, smarter, and more seamless for future generations of travellers.
