On May 7, a highly successful webinar focused on economic sustainability and the EU Directive on Greenwashing. The event saw a large turnout, with participants from various sectors keen to engage in this crucial discussion.
Crucial Topics Covered
The webinar explored key topics vital for both consumers and businesses:
- Defining Greenwashing: Examining what constitutes greenwashing and its implications.
- Environmental Communication vs. Greenwashing: Highlighting the differences between genuine sustainability efforts and deceptive practices.
- EU Directive on Greenwashing: Analyzing the directive’s contents, implementation timeline, and its expected impact on business practices.
- Real-world Examples: Illustrating greenwashing in Europe through case studies.
Interactive Engagement
A dedicated Q&A segment allowed attendees to engage directly with the panellists, fostering a dynamic exchange of ideas and insights.
Distinguished Speakers
The webinar featured an esteemed lineup of speakers:
- Tito Livio Mongelli, President of Skal Italy, provided the introductory remarks.
- Nicola Moscheni from Silverback discussed greenwashing tactics and environmental communication strategies.
- Corrado Carrubba from Safe Green shared insights into the EU Directive on Greenwashing and compliance advice.
Conclusion
The webinar was a resounding success, with high participation and active engagement. Attendees gained a deeper understanding of promoting genuine sustainability and preventing greenwashing.
Below are the slides and the recording of the webinar.
