Francesco Luconi – Skål Lugano – Tourism Technology Award

Recognised for innovative work in advancing new technological approaches in tourism, contributing to smarter and more efficient visitor engagement.

Dialogo: A Revolutionary Multichannel Platform for Hospitality

Francesco Luconi, President of Nivula SA and a leading figure in Skål Lugano, receives the Skål Europe Tourism Technology Award for his creation of Dialogo — a cloud-native, serverless platform that has transformed how hotels manage communication, guest engagement and operational workflows.

Dialogo addresses one of the biggest pain points in hospitality: fragmented communication across emails, phone calls, WhatsApp, OTAs, chat systems and concierge requests. Instead of struggling with six or seven separate tools, hotels can finally work through a single unified platform that brings clarity, efficiency and immediacy to every guest interaction.

A New Operating System for Hotel Communication

Dialogo centralises all voice, email and messaging channels into one intuitive interface connected directly to the hotel’s PMS. Its innovations include:

  • unified management of calls, emails, WhatsApp, Messenger, OTA messages and website chat;
  • real-time PMS integration to retrieve reservations, create bookings and generate quotes;
  • an intelligent task-based routing system that eliminates missed calls and ensures operators only receive requests when available;
  • a comprehensive CRM with full guest history, conversation logs and service follow-up;
  • an advanced digital concierge to handle parking, limited-traffic zones, external services and guest requests seamlessly.

This all-in-one design replaces traditional switchboards and manual processes, enabling hotels to work smarter, faster and with greater accuracy.

Hybrid AI Chatbot: A New Standard for Guest Support

One of Dialogo’s most groundbreaking features is its hybrid AI-powered chatbot, combining structured intent recognition with natural conversational abilities. This unique system:

  • recognises guest intents such as availability checks, arrival instructions, rates, policies or FAQs;
  • responds in multiple languages automatically;
  • manages complex, narrative-style questions with human-quality text;
  • generates secure links for check-in, payments or booking modifications;
  • hands off conversations automatically to human operators when needed;
  • creates tasks inside Dialogo so staff can take over seamlessly.

The chatbot autonomously handles a significant percentage of guest requests — up to half during night hours — giving hotels 24/7 responsiveness without additional staffing.

Measurable Impact on Hotel Performance

Hotels using Dialogo report substantial improvements in efficiency and customer service, including:

  • 50% reduction in response times;
  • 20–30% increase in conversion rates from request to booking;
  • 80% fewer operational errors thanks to automated rate generation and PMS synchronisation;
  • 40% increase in staff efficiency, even without hiring additional employees;
  • major reduction in time spent managing WhatsApp and OTA panels.

In a recent case study, a centralised CRS using Dialogo handled more than 36,000 interactions across voice, email and chat for three properties, demonstrating the platform’s capacity to scale effortlessly.

A Technological Architecture Built for the Future

Dialogo’s serverless design — leveraging Google Cloud, Twilio and WebRTC — eliminates the need for hardware or local infrastructure. This delivers several advantages:

  • instant scalability from boutique hotels to multi-property groups;
  • reduced hardware consumption and lower environmental impact;
  • greater security, GDPR compliance and encrypted data flows;
  • the possibility for operators to work entirely from the browser, even remotely.

Its architecture reflects Francesco Luconi’s product vision: an agile, resilient, energy-efficient system capable of supporting hotels across Europe without geographical limits.

A Visionary Leader in Tourism Digitalisation

As President of Nivula SA, Francesco personally designed the platform’s architecture, user interface, operational logic and AI integration. His work bridges hospitality expertise with cutting-edge engineering, enabling independent hotels and small groups to access technology previously available only to large chains.

He also champions sustainable digital transformation: by reducing printed materials, eliminating legacy hardware, and streamlining workflows, Dialogo contributes to a lighter environmental footprint and more responsible operations across the tourism sector.

Raising the Standards of Guest Engagement in Europe

Dialogo demonstrates how a European, human-centred technological solution can revolutionise guest engagement, operational efficiency and service quality. Francesco Luconi’s achievement brings a new level of clarity and intelligence to hotel communication — enabling faster responses, more personal interactions and a more harmonious relationship between travellers and hospitality providers.

Through his innovation, Francesco Luconi sets a new benchmark for technology-enabled tourism and embodies the forward-thinking spirit of Skål.